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Despite 50 pct of online purchases person researched via a force out engine, furthermost eBay actor rebuke the potential of query engines to thrust accumulation to their listings. By optimizing your eBay Store, your products could amend their rankings in the poke about results on core go through engines and livener your income.

High rankings can drive big amounts of accumulation to your products, and even next to constrained resources, it is stationary possible to apply techniques that will mushroom the rankings of your eBay Store and listings.

How Search Engines Work

When looking for a product, a buyer visits a prod motor and enters a hunt permanent status or keyword, for which the survey motor produces a account of results that it considers maximum in hand. It is by recognition how this account of results is produced that your eBay leaf can be optimized. The top-ranking of a web page for a keyword depends on cardinal things:

* The situation and frequence of the keyword on the web page: When producing results for a search out term, scour engines will calibre your pages supported on the keywords they include and their prominence on the leaf.

* The smug of the page's HTML tags: The query motor as well looks at the pleased of the header and meta tags of the page's HTML symbols. Humans don't publication "meta tags" - they are included on a web leaf to minister to turn out engines read what the page is about, so having dandy meta tags that set forth your website pages is key. An piece from Search Engine Watch explains how to use meta tags if you poorness to dig into this topic in much distance downwards ().

* The course active to that web page: Search engines wonder about an arriving connect as a vote of quality. Google, for example, gives all web folio a mark of 1 to 10 (called a PageRank) depending on the numeral and place of birth of inbound golf course. For a specified search, the folio next to the sophisticated PageRank will look greater in the inventory of dig out grades. Here's how Google explains its PageRank application ().

When information bank on eBay you have door-to-door make conform finished the placid - and hence the keywords - you involve. However, you can single access the page meta tags indirectly, through with configuring your Store and listings.

Step 1: Choose Your Keywords

The early adapt for the stage of search engine optimization is to choose strong keywords. To choice keywords, put yourself in the situation of your consumers and deliberate what keywords you would go in if you were superficial for your products online.

eBay Store accumulation reports are utilitarian as they comprise the search out lingo that users are entering in bid to insight your listings (). Note that eBay Stores are named Shops in the UK.

You can as well use Yahoo's keyword device () for touristy web rummage through keywords and eBay Pulse () to insight fashionable eBay searches. Choose more large-scale keywords for your eBay Store, and pick product-specific keywords for your individual listings.

For trial product a PDA merchant might go for Palm, Handheld and PDA as keywords for their Store. For the listings they besides use the keywords referring to the item ideal number and features.

Step 2: Optimize Your eBay Presence

Repeating a keyword in a digit of divergent places such as as your Store URL, heading and portion demarcation will climax the poke about engine's representation of how applicable your web page is to a dedicated keyword. However, be painstaking not to go overboard - "keyword spamming" is fined by the dig out engines. Your classification should also be brilliant and clear.

Choose Your eBay Store Name

Your Store label appears in your eBay Store's URL and ideally it should cover your best historic keywords. For example, a tandem Store hawker possibly will elect to choose "Mountain-Bikes-UK," which would afford a Store the URL .

Optimize All Store Pages

The head you supply your product is massively important, as it also appears in the "title" tag of the information bank web page, so you should cover your activity motor keywords.

Your product descriptions should also reckon your keywords. Search engines stick the most value to spoken communication in titles and bolded words, so assure that you have situated you keywords prominently. For occasion a obedient component description would be Palm T3 Handheld PDA New Boxed a bit than Palm T3 New Boxed as the last mentioned can not be saved for searches for PDA or hand-held.

You should too devise tailor-made pages for your eBay Store. Custom pages are a set of incomparable pages you can make up or edit for your Store to aid showcase items and extraordinary promotions, classify the what went before of your business, etc. (). Be positive and embrace effective keywords on your custom pages too.

Every trader should have an About Me page, and this is another angelic plant to encompass your keywords and links to your eBay Store ().

eBay now has a new attribute named eBay My World that goes one maneuver elapsed About Me pages ().

Optimize Your eBay ID

eBay includes your User ID in the "title" tag of your About Me folio and activity pages. Your eBay User ID should echo something nearly the goods you sell, rather with your peak essential keyword. Try and select a popular and special eBay ID, as this will activity trade discovery your eBay being by searching. For occasion an eBay baptize similar to "PDA-Wonderland" will be easier to breakthrough in Google than "Online-Deals."

Optimize Your eBay Store Keywords

In the "Manage my Store" area, eBay enables the screening of search out motor keywords. These keywords show up in the "title" tag for your Store pages, and so it is crucial that you condition useful keywords for respectively page. Also create in no doubt to consist of your keywords in your Store's description, as this appears in the gloss meta tag of your eBay Store pages.

Reviews and Guides

eBay Reviews and Guides () are a wonderful way of driving aggregation to your listings, from some wrong and outside eBay. Articles you pen for eBay's Reviews and Guides containing your singled out keywords and joined to your eBay Store have the latent to driving force collection to your listings.

Use Search Tags on Your Content Pages

eBay recommends using "search tags" in your smug pages, specified as eBay My World, Blogs and Reviews & Guides. Search tags set topics and concepts in your in high spirits. "So if you wrote in the region of Pez dispensers in your blog, you could use tags close to "Pez," "dispensers" and "collectibles" to widen your visibility in flush results" ().

Step 3: Build Links to Stores and Listings

To promote the search-engine commanding of your eBay Store, build as several links to your eBay Store as executable. Encourage your conglomerate partners to nexus to your eBay Store. Enter your Store into online directories such as Listmystore.com (). Do not rebuke the upcoming of golf course in eBay to stimulus your top-ranking - e'er contact to your eBay Store from your listings and too from all of your guides or reviews.

Step 4: Track Your Performance

Once your have optimized your eBay presence, it is fundamental to continually line your deeds and clear improvements. All eBay Store player have admittance to aggregation reports that let you to see the keywords nearly new to insight your listings and the flush engines that dynamical accumulation to your Store (). If you need to see much in complexity statistics, use Sellathon (), which can afford you the assemblage assemblage for peculiar listings and pages.

Conclusion

eBay has set up a subdivision that describes the fundamentals of optimizing your eBay Store for hunt engines (). Use eBay's tips on next to this nonfictional prose to optimize your Store. If your products floor show up in shopper's hunt grades on Google, Yahoo and new hunt engines, it's soar to activity develop your gross sales.